What the weeks are for
The atelier is not a survey of every retention metric ever named. It is a working method for App Retention Cohort Analytics: clock-start, house windows (7 / 14 / 28), survival versus return, paywall interaction, and Thailand seasonality. Lectures stay short. Critique takes the hours.
You must bring a real product table by week four. Hypothetical apps are refused. If your company will not let data leave the building, we work from an anonymised extract you prepare in advance — still real, still messy.